Platform for launching regulated hedge funds and crypto funds.
By combining a sans-serif font with a serif font, I was able to create a professional, yet modern feel to the brand, which helped build trust to potential customers.
I selected a professional and corporate image style, suitable for a hedge fund company that wanted to translate professionalism and trustworthiness.
The soft greyscale colour scheme complimented the blue accent glows and gradients throughout the website. This helped portray simplicity and professionalism in a modern feel.